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Project Manager-Email Strategy and Execution 8129-1

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This project manager needs to have experience in email, drive and leadership skills to be a change agent to take email to the next level. The ideal candidate will have a track record of implementing email programs and understand how to create efficiencies and drive positive ROI results. Individual that is experienced and passionate about marketing in the email channel.

Under the direction of the Email Manager, this position will oversee Email strategy, planning, and execution. The Project Manager’s responsibilities include:

*Lead campaign strategies including managing global email marketing inclusion/exclusion rules and overall email contact rules
*Develop and /or sign off on partner targeting strategies
*Oversee creative execution , continuity, branding and email standards
*Manage and liaison to our external email provider for all email stakeholders
*Supervise the campaign timeline and milestones
*Lead reporting and analytics :
-Update monthly dashboard
-Manage analytic campaign results request
-Coordinate sharing of business results and email metrics
-Analyze results and take appropriate action
*Controls and Audit Management - Maintain audit tracking, enforce controls for compliance and email campaign policy
*Email Project Liaison - Serve on workgroups for enterprise wide projects to provide guidance and direction for email requirements
*Lead email efficiency and process improvements
-Implement models that increase relevance
-Set up programs that incorporates dynamic content that is driven by customer preference and behavior
*Thought Leadership - Desire to immerse oneself into our professional domain to search for and introduce new value added ideas

Skills Required
o Minimum of five years of marketing experience.
o Minimum of three year experience in email marketing.
o Experience in overall online marketing a plus.
o Strong relationship building.
o Strong verbal and written communication.
o Excellent coordination skills.
o Ability to work independently as well as part of a team.
o Talent at managing multiple initiatives at once and ability to know how to prioritize to be effective.

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