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Project Manager: Broadcast Creative

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Aquent's Fortune 50 client is looking for a Broadcast Creative Project Manager to work a long-term assignment, on-location for 40 hours/week, in Atlanta, GA.  This team is looking for a strong Account/Project Manager who has Broadcast ad development experiences.  The team is NOT looking for someone with production experience. 

Responsibilities:

  • Manage the creative development of national, regional and local broadcast TV/Radio and special projects.
  • Tactical planning and executing creative. 
  • Partner with outside advertising agency, internal clients and cross channel teams to execute national broadcast advertising for the client.
  • Ensure the concepts coming from the advertising agency are consistent with client’s brand and brand standards. 
  • Attend production shoots and serve as liaison between the agency crew and the store management to minimize the disruption in the store and maximize efficiency. 
  • Help manage broadcast production schedules, TV/Radio competitive tracking and communications. 
  • Serve as the point person for the development of reporting documents for the broadcast department, including monthly marketing meetings, dashboards, and weekly reels. 
  • Work with in-store Muzak and on-hold messaging, including message focus, selection, scheduling, final approval of all messages. 
  • Responsible for ensuring traffic instructions. Supports Broadcast Mangers and Senior Manager as needed. Manages budget for assigned categories and supports budget captain. 

​​Requirements:

  • Advertising agency experience is a big plus
  • THIS IS NOT A PRODUCTION ROLE - The team is NOT looking for actual production experience
  • Ability to approach challenges systematically, researching alternatives and make recommendations 
  • Working knowledge of marketing, advertising, merchandising. Thorough knowledge of broadcast creative production process and advertising agency management. 
  • Ability to effectively prioritize multiple demands. Creative thinker; driven to optimal results with budget/deadline on target 
  • Strong presentation skills (personable/confident) and can negotiate  effectively with others to find optimal solution. Invites feedback and listens effectively. Strong Work Ethic. 
  • Budget and finance literacy/ background and use of Excel to that end is important- all dashboards and competitive analysis work (which the person will need to execute) will be in PowerPoint/ Excel.
  • Ability to understand and read budgets and of course understanding broadcast creative as it applies to brand management are the two essentials. 
  • MUST be be comfortable asking questions to guide the process and rolling with the punches if a project does not come to fruition (essentially dies) or changes scope in a major way. Will need to be adept at researching projects on your own, strategizing alongside the agency partner and moving quickly.

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