• Oversees the planning, development, quality standards, and creation of all programs, ensuring they are in perspective and running effectively.
• Develop article topics and editorial lineups, assign stories to freelancers, and edit copy for articles, white papers, social media and print newsletters—from concept to final product
• Translate clients’ value proposition, tone and point of view into engaging editorial
• Help develop pitches and launch new products
• Is the subject matter expert and helps develop a strong point of view and identify a clear audience
• Effectively market stories so there is social engagement and an ongoing conversation with your audience
• Manage and grow network of freelance contributors