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Project Manager [360 Campaigns]

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POSITION SUMMARY: 
Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members. May manage one or more direct reports assigning their projects and tasks. 


POSITION RESPONSIBILITIES: 

• Manages end-to-end of omni-channel marketing campaigns across online and offline channels 
• Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating traditional and digital media touch-points in the process. Proactively monitors progress to achieve deadlines and results 
• Fosters partnerships with Marketing, Creative, Production, Store Design, Product Development, Resourcing, and Delivery management. Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle 
• Partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met 
• Manages laterally with creative on timely execution of core assets and with delivery management on execution of derivatives, versions, and translations 
• Ensures timely execution of all project assets to meet launch dates, and sees through analytics and hind-sighting post campaign launch 
• Manages day-to-day tasks of program planning and execution: 
o Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete 
o Populates agendas for planning, kick-off, pre-pro, and review meetings 
o Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info 
o Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings 
o Ensures product delivery for photography is tracking to program schedule 
o Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones 
o Routes core creative to marketing partners and ensures feedback is clear, actionable and received on time. 
o Facilitates passing off core assets to delivery management/production for versioning 
o Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA, and live dates 
o Tracks delivery, development, QA and live dates 
• Identifies program risks early on and provides mitigation strategies 
• Monitors and advocates process; identifies gaps/improvements to work more efficiently 
• Demonstrates ownership/investment in the work; has clear understanding of business goals 
• Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Producer if/when costs impact design &/or budget 
• May manage one or more direct reports assigning and tracking their work, and reporting on their status 
• May mentor one or more direct reports; establishing clear goals for upward career pathing 

POSITION REQUIREMENTS: 
• 4+ years experience in project/marketing program management 
• College degree or equivalent experience 
• Creative project management experience required; agency experience preferred 
• Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint) 
• Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus 
• Effective communication and presentation skills, both written and verbal; confidence in leading/facilitating cross-functional team meetings to achieve results 
• Exceptional organizational skills; detail-oriented 
• Strong time management skills; ability to troubleshoot issues, juggle multiple programs, and prioritize 
• High energy and flexibility in a constantly evolving team environment 
 

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