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Project Manager - Retail Experience

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The Project Manager, works closely with the Director of Marketing, contributes to the overall strategic direction and development of the company’s marketing programs, particularly those supporting the growth of new corporate initiatives. This function will help support the superior design and implementation of key marketing initiatives necessary to build the brand and business and has accountability for achieving a significant increase in brand awareness, brand image, and ultimately, overall business results. It provides leadership in analyzing, defining, and executing the initiatives critical to achieving business and brand image growth.

The Marketing Project Manager must develop an in-depth understanding of the business and its various divisions and will be required to work collaboratively with IT, Marketing, Merchandising, external agencies, and a variety of other functional areas. The candidate must have excellent critical thinking, data analysis, project management, and written and verbal communication skills. Additionally, the candidate must have the ability to work on multiple projects at a time.

Principal Duties and Responsibilities: (*Essential Functions) To be considered for this position, an individual must be able to:
• Lead the development of all marketing materials against the brand architecture. Works with appropriate internal partners and external partners to deliver measurably superior programs. Serves as primary liaison with creative and other internal / external groups to get this work done.
• Lead the development of consumer understanding and competitor understanding programs to finesse and strengthen our brand architecture with the objective to drive higher awareness and improved image ratings.
• Lead the development of traffic-generating programs and marketing plans and develop appropriate tests/metrics to identify which to expand.
• Develop appropriate dashboards for assessing brand awareness and image relative to competition. Ensures the right pieces of research are in place to get necessary input.
• Lead the development of promotions and other initiatives, working collaboratively with internal and external partners, to ensure excellent execution.
• Provide support to internal partners as necessary.
• Assist in managing research and tracking studies to monitor target audience trends.

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