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Project Manager - Marketing

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A large utilities client of Aquent's is looking for a Project Manager to join their team for a 1 year contract starting in February.

Overview of Role:
As a member of the Marketing Strategy team, you will develop and implement commercial customer outreach strategies for business to business rates and energy efficiency. This role requires significant coordination with several stakeholders across the organization as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to teams executing plan deliverables. You will work closely with the Product Managers, Marketing Communications, Customer Insights, Customer Contact Centers, Sales and Service, and the California Public Utilities Commission (CPUC) to implement best in-class marketing campaigns that drive customer engagement with rates and energy efficiency products. Additionally, the role is responsible for coordinating reports that update internal management and the CPUC on the progress of the initiatives, including financial, outreach and performance metrics.

About Time-Varying Pricing
Time-Varying Pricing, an electric rate structure in which the customer’s cost for energy use varies based on typical demand, introduces two new pricing plans for business customers over the course of several years – time-of-use and Peak Day Pricing.

About Energy Efficiency Programs
The company offers a wide range of business to business programs to drive customer participation in energy efficiency, and their adoption of long-term energy management behavior. Programs of particular emphasis include rebates and customer incentives for energy-saving improvements, interest-free financing that allows customers to replace old or inefficient equipment with no out-of-pocket investment, and online energy assessments which can provide customized recommendations to help aid businesses in lowering their operating costs.

Primary Responsibilities:
• Provide thought leadership and strategic marketing direction to internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
o Provide support and direction of comprehensive data-driven marketing plans that will enhance customers’ understanding of rates. Optimize plans as needed to support roll-out efforts.
o Oversee plan execution, communicating activities and deliverables to appropriate internal stakeholders, and making recommendations for improvement when necessary.
o Assist in creating and editing presentations and materials used for strategic planning.
o Lead weekly team meetings with Products, Sales, Customer Insights and Marketing Communications to review resources, discuss priorities and resolve outstanding issues.
o Project management, as needed, to support scheduling and coordination of timelines and deliverables.

• Provide guidance to Marketing Communications team to aid in development of a wide range of creative - including advertising and direct-to-customer marketing pieces, sales presentations and turn-key communications, collateral and web updates.
o Work with Marketing Communications partners to develop campaign and tactical creative briefs for external agencies that correspond to marketing plans. Ensure brief’s alignment with program and messaging strategies.
o Analyze campaign metrics and recommend optimizations to meet program goals.
o Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
o Drive on-time delivery of in market communications through effective prioritization and proactive information-sharing

• Support the delivery of ongoing and ad hoc reports as required by internal management and CPUC requests.
o Support the development CPUC reports, coordinate input from key stakeholders, write content, route for approvals, and edit as necessary. CPUC reporting requirements include, but are not limited to:
• Quarterly Outreach Updates
• Semi-Annual Program Reporting
• Quarterly Integrated Marketing Summaries
o Support internal updates to senior leadership on status of program outreach.
• Monthly Outreach Updates
• Monthly Budget Tracking and Forecasting, including budget scenario planning, projecting overages/under-spend and providing cost-control recommendations

• Support special projects as assigned by management

• 3-5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance
• Demonstrated project management skills
• Experience in Business to Business marketing and sales
• Strong written communication skills with ability to write original content for marketing and communication materials, and business presentations
• Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
• Advanced analytical and organizational skills with excellent attention to detail
• Ability to work proactively and self-start in a fast-paced, team driven environment
• Bi-lingual writing skills a plus
• Experience working in environmental or energy related field a plus
• Bachelor’s degree in Marketing or Business required, MBA Preferred

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