A really exciting client side opportunity has arisen with one of Australia's largest retailers and advertising spenders. Reporting directly to the Head of Performance Marketing your role will be to enable the company to gain the maximum ROI for their advertising spend.
To excel in this role you will enjoy a fast-paced innovative environment. You will be a team-player whilst enjoy having autonomy in your work. You will have a strong user understanding and demonstrated expertise in Demand Side Platforms (DSP's) as well as DoubleClick Bid Manager (DBM) and DoubleClick Campaign Manager (DCM)
This role obviously works closely with the marketing and e-commerce teams and demonstrable experience of stakeholder management and engagement is highly desirable.
You will implement and manage/optimise daily programmatic buys across multi-channels, format and campaigns
Manage all Ad Serving; develop conversion tags and audience building tags
Be responsible for bid strategies, monitoring performance, identifying and implementing optimisations daily
Report on campaign performance; maintain and improve attribution modelling; and communicate opportunities
Work with publishers to create, manage and test opportunities within the PMP space.
Key experience needed to apply for the role...
1-2 year trading experience
Experience with DSP's such as DBM
Experience with Ad Servers such as DCM
A want to learn more about DFP
Experience with Tagging solutions for measurement and audience building
Experience from a trading desk or ad-network is desirable, as is a good knowledge of digital landscape