These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Program Marketing Specialist

0 people like this description

Seeking a Program Marketing Specialist for our healthcare client located in San Francisco. This is an exciting contract-to-hire opportunity. You will own marketing plans and initiatives in development and execution. This position has growth potential and needs a smart, self-starter who is a seasoned, dynamic marketing professional.

The Program Marketing specialist will be responsible for the outbound marketing activities for our client’s programs and products, including crafting the messaging and positioning. Attention to detail and an eye for quality, along with the ability to grasp and translate regulatory requirements and healthcare benefits are crucial.

Responsibilities include:
• Review of member communications to ensure all stakeholder comments are included and follow up where necessary
• Evaluates current marketing and communications strategies and tactics and makes recommendations to improve messaging, collateral, budget, and efficiency for assigned customers.
• Responsible for successful marketing campaign implementations including technical and artistic phases, materials, budgets, and vendor service agreements are completed and results are communicated to the management team and stakeholders
• Manage projects within budgets and on time. Support Marketing Consultant in proofing and stakeholder reviews
• Support IFP Retention Marketing Consultant in developing messaging and plans that identify key value propositions, competitive advantages, marketing opportunities, direct marketing, and new project development to support sales goals, member acquisition and consumer loyalty
• Analyzes results from marketing initiatives, campaigns; shares findings with management, team members and stakeholders; and recommends actions based on findings.
• Develop timelines and plans, which clearly outline each project’s objective, audience, timeline, budget and measurements of success and make sure that the team stays on schedule
• Facilitate member communications explaining issues with contracts, claims and payments. Work with MarComm team and stakeholders to ensure proper messaging is developed and communications are executed

Education/Requirements:

• Bachelor's degree plus five or more years of experience in a B2B marketing/sales position with budget accountability
• Knowledge of the health insurance plans compliance is a plus
• Demonstrated experience in working with an integrated, collaborative sales environment/team to develop, track and achieve sales/marketing metrics
• Superior planning, organizational, interpersonal and written/verbal communication skills
• In-depth knowledge of insurance products, functions, and marketing/service policies and procedures preferred
• In-depth knowledge of advanced marketing principles, concepts and techniques including marketing analysis and research tools
• Ability to independently evaluate marketing plans and processes and recommend improvements
• Knowledge of legal, brand and regulatory compliance requirements for marketing health insurance plans
• Excellent interpersonal, negotiation and communications (verbal, written & presentation) skills
• Ability to multitask with multiple deadlines and/or milestone requirements
• Strong analytical and quantitative skills with ability to use advance features of Excel, PowerPoint and Word
• Self motivated and ability to work effectively with minimal supervision
*This position will require background and drug screening for qualified candidate.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs