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Program Manager, Marketing/Personalization

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POSITION SUMMARY: 
Responsible for managing end-to-end execution of personalized, targeted and triggered communications, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all digital marketing channels (i.e. email, mobile, site, digital ads) and some print channels (i.e direct mail). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members. May manage one or more direct reports assigning their projects and tasks. 


POSITION RESPONSIBILITIES: 
• Manages end-to-end client experience programs and content versioning projects at scale across multiple digital channels 
• Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating cross functional touch-points in the process. Proactively monitors progress to achieve deadlines and results 
• Fosters partnerships with CRM, Marketing, Creative, Production, Product Development, Resourcing, and Delivery Management. Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle 
• Closely partners upstream during strategic development with CRM and Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met 
• Manages laterally with creative on timely execution of core assets and with delivery management on execution of derivatives, versions, and translations 
• Ensures timely execution of all project assets to meet launch dates, and sees through analytics and hind-sighting post campaign launch 
• Manages day-to-day tasks of program planning and execution: 
o Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete 
o Populates agendas for planning, kick-off, pre-pro, and review meetings 
o Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info 
o Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings 
o Ensures product delivery for photography is tracking to program schedule 
o Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones 
o Routes creative to marketing partners and ensures feedback is clear, actionable and received on time. 
o Facilitates passing off core assets to delivery management/production for versioning 
o Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA, and live dates 
o Tracks delivery, development, QA and live dates 
• Identifies program risks early on and provides mitigation strategies 
• Monitors and advocates process; identifies gaps/improvements to work more efficiently 
• Demonstrates ownership/investment in the work; has clear understanding of business goals 
• Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Production if/when costs impact design &/or budget 
• May manage one or more direct reports assigning and tracking their work, and reporting on their status 
• May mentor one or more direct reports; establishing clear goals for upward career pathing 


POSITION REQUIREMENTS: 
• 4+ years experience in account, project, or program management in marketing required 
• Experience with scaling end-to-end customer experience/data-driven CRM project in retail preferred 
• College degree or equivalent experience 
• Creative project management experience required; agency and agile experience preferred 
• Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint), Smartsheets, Box, Workfront, ProofHQ preferred 
• Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus 
• Effective communication and presentation skills, both written and verbal; confidence in leading/facilitating cross-functional team meetings to achieve results 
• Exceptional organizational skills; detail-oriented 
• Strong time management skills; ability to troubleshoot issues, juggle multiple programs, and prioritize 
• High energy and flexibility in a constantly evolving team environment 


 

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