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Program Manager

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Aquent's Fortune500 client is looking for a Project Manager to fulfill a 3-month contract (40/hrs, 5 days, onsite) with potential to extend beyond.

This position will work with SBA Marketing Program Managers, KSP, the Agency and Sales to support and execute marketing campaigns and sales tools to support BOSS Category objectives. 100%

Key Job Responsibilities:
• Manage the flawless execution of marketing campaigns that support category and solutions-based campaigns.
• Collaborate with Marketing, Sales, KSP, ecommerce, design, merchandising, and other teams to execute integrated marketing campaigns and associated components (print, online, interactive, email, direct mail, events, media and PR)
• Facilitate creative process with Agency through Project Management tool
• Marketing Specialist collaborates with supporting team or independently to execute email deployments including loading list, proofing and distribution
• Participate in cross-category campaigns to drive profitable sales of all categories
• Track campaign results including email statistics and revenue; and work with Program Managers to report overall campaign performance
• Search term set up and submission and Quality control
• Weekly archiving of self-serve email creative on shared drive
• Monitor marketing best practices and industry competitors to become knowledgeable about persona-based marketing; discover emerging customer-centric marketing techniques
• Create customer centric communications for the sales teams to use in selling products and programs
• Increase knowledge and understanding of the customer by partnering with sales and field marketing teams. Participate in customer trainings/seminars, business reviews and ride-a-longs to deepen understanding
KPIs– Key Performance Indicators (i.e. how is success defined in this role?)
• Timely execution of marketing campaigns and delivery of sales materials
• Active participation in creation of integrated marketing campaigns

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