These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Program Manager

0 people like this description

Our client, a major player in the auto industry is looking to launch a new digital offering in the UK. This is a flexible working position that can be based anywhere in the UK, and will be reporting into a manager who sits in the U.S.
As the “hands on” program manager, the position will contribute on both the tactical and strategic level while also making key contributions to the final project deliverable. It’s essential that this key hire has experience in Digital Product Launches as well as a an understanding of the Automotive industry.

The Auto Retailing and Digital Landscape is changing quickly in Europe and more and more automotive consumers are shopping online prior to visiting Dealerships. As a result, our client would like to create a better online shopping experience to meet the changing consumer needs and drive increased leads, consumer satisfaction and sales.

Our client would like to accomplish this by implementing a Best in Class Dealer Digital Marketing Program that will dramatically accelerate the Dealership digital capability by prioritizing and aligning digital initiatives across tiers and activating digital tools which enable excellence in on-line shopping, lead management and sales conversions.

The purpose of this project is to establish a pathway forward for a successful Dealer Digital Marketing Program, starting with an understanding of the gaps between the current Auto company and the Dealer digital marketing capabilities and the competitive landscape and resulting in a final Program vision, solution, cost and roadmap to success.

This will be a seven month project, November 1, 2016 – May 31, with high level milestones and timing for the Discovery summarized below:

Project Vision
· Dealer Committee & Goals

· Project Overview

· Timeline / Pathway Forward

Gap Analysis/Initial Assessment
· Vision / Success Measures

· Dealer Network Assessment

· Competitive Analysis

· Gap Analysis

Market Assessment
· Business Model & Go to Market Assessment

· Final Solution Scope

· Project Plan and Dependencies

· Business Case

· 7 Month Initiative

These job descriptions are examples. Looking for work?

Find JobsFind Jobs