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Program Manager / Senior Market Intelligence Analyst

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Our client is seeking a Senior Market Intelligence Analyst Manager/Program Manager for an onsite contract in Palo Alto. The Market Intelligence Analyst is responsible for providing actionable insights into market opportunity and trends, market pressures and threats, customer intelligence including audience persona, buyer behavior and channel preferences. This person will be expected to have strong knowledge of the markets and have the ability to deep dive in data analysis to develop recommendation on strategies including market segmentation, targeting, and business priorities.

Job Responsibilities:
• Analyze market data, and provide insights to Business Units, Global Marketing, Regional Sales and Marketing, and other cross functional teams to drive expansion of adoption in all segments and audiences
• Marketing Product Manager experience
• Specialize in Data Collection and Analysis, Market Rate Analysis and Synthesizing Data. Previous High Tech/IT is a must
• Analyze financial, market and customer data for strategy development
• Understand buyer behavior/characteristics and industry influencers, through synthesis of market intelligence
• Create persona profiles for all products/services.
• Track market trends and competitive moves to take ongoing pulse of the market and make strategic recommendation, both short-term and long-term
• Develop and lead research to provide insights on emerging customer needs and industry gaps
• Interpret and communicate market intelligence findings, and make recommendations based on those findings, across all relevant organizations
• Collaborate with stakeholder teams to validate/develop insights and recommendations
• Work with internal teams to identify market intelligence/research needs and develop and prioritize research plans and methodology
• Manage multiple projects with focus on timeline and cost, including outside research projects from inception to conclusion (RFP processes, recommending appropriate methodologies, vendor relationships to produce reports that meet desired objectives)

Qualifications:
• 7+ Years of marketing intelligence/research or similar consulting role
• Experienced subject matter expert in the IT industry with strong sense of market and audience segmentation
• Analytical skills with strategic mindset; Proven ability to analyze and synthesize marketing insight and data to deliver strategic recommendations
•Excellent project management skills; ability to manage multiple projects
•Effective verbal and written communication skills; great data visualization and presentation skills to provide recommendations based on insight

Candidates must have excellent written skills, the ability to understand the Technology Market and be able to break down and analyze data and present it through PowerPoint

MBA is a Plus

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