They will only use the style of type, creativity and design is small component. Essentially, it's about choosing the right photos and rigid design system.
You will be responsible for connecting with retouchers and copywriters and give them direction to get taglines. The right candidate will be self-sufficient. The candidate must be a brand ambassadors (understand the brand and make decisions based on what the team would make). These designers must be able to read priorities, have an understanding of the IQ system and how everything works around them.
It's more of a Production Designer role in terms of knowing typography, understanding templates or someone who has worked in editorial.