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Product Strategist/Manager

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Our client is seeking a Product Strategist/ Manager to lead product ideation and qualification for new revenue opportunities; build business-case justifying profitable ROI

Responsibilities Include:

Partner with Product Managers & Developers to create new product and/or format

Create and maintain quarterly Product Roadmaps across Aol’s publisher list; work with developers, product engineers, and ad operations to implement roadmapped items

Collaborate with internal stakeholders to ensure VOF is considered during product roadmap development

Work with Product Analysts to benchmark and measure key success metrics; manage optimization efforts post-launch to ensure success

Self-educate on industry trends. Introduce new technologies and experiences to further the mission of the Ad Product & Monetization team

Vetting 3rd party partners, serving as monetization and product expert in collaboration with BizDev; prepare competitive analysis vetting internal vs external solutions

Work closely with Product Managers & Analysts to monitor new product rollouts, ensuring launch KPIs are met/exceeded

Collaborate with the Aol Marketing org and Ad Product Innovation on surfacing success metrics for Product launches for circulation to internal and external Stakeholders

Perform current trend research and analyzes simple data to assist in drawing conclusions and providing recommendations.


2-5 years experience in digital media; strong knowledge of the digital media landscape

Bachelor’s Degree in Marketing, IT, Business, or equivalent experience required

Prefer candidates with knowledge of AdTech, DFP, or similar ad-servers, WordPress, MoveableType, or similar CMS/AdCMS, and JIRA.

Advanced product skills and working knowledge of web debugging, charles trace, and/or other online developer tools preferred; bonus points for experience in either mobile or video.

Ability to perform multi-task work responsibilities in a time-sensitive environment and the desire to work with external clients.

Superior problem-solving abilities with keen attention to detail; Advanced troubleshooting skills of familiar and unfamiliar technologies alike.

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