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Product Merchandising Consultant

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Drives the vision and strategy of assigned product line(s) and manages the product throughout its lifecycle. Translates business strategies into product strategies assortments and product specifications that deliver against both our core customer needs and our company strategic and financial Goals. A Merchandising Consultant is responsible to create, develop and Implement Product, merchandising and Promotional strategies and Plans for End User Computing and Servers Line of Business. This person will be responsible to drive demand, Revenue and Margin for all End User Computing and Servers Line of Business targeting different segments within the Inside Sales Organization.

Key Activities:
 Coordinates with the product team to manage technology transitions by platform and/or product line.
 Create Promotional Campaigns with Upsell Strategies for the following line of business: Notebooks, Tablets, Desktops and Servers;
 Applies a thoughtful combination of marketing levers (price, positioning, and promotion) to drive, demand, Revenue and Margin to our Client's Line of Business;
 Owns developing the right message to focus on the correct customer segmentation. Building offers that are relevant to the target audience
 Create and implement cross route to market plans that maximize our Client and its Partners growth and Profitability
 Takes necessary actions to manage short and mid-term stock levels.
 Lead Cross functional and cross regional teams to create tailored plans for different regions and segments in Canada
 Monitors slow sellers, and takes action to impact run rates via price reductions and/or other demand-driving activities as necessary.
 Supports content development of marketing collaterals such as training, product catalogues/brochures as subject matter product knowledge specialist.
 Drives the top and bottom line and optimizes all aspects of the portfolio P&L by delivering smart assortment, managing in-stocks, driving continual channel improvements and delivering the best customer experience.
 Applies deep understanding of customers’ needs, the product and the competitive landscape.
 Develops and champions assortment vision and strategy, product roadmap and launches in support of corporate goals and objectives.
 Uses customer & market research, customer and user feedback, customer usage/segmentation and competitive analysis to inform assortment decisions and enhancements

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