These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Product Marketing Specialist

0 people like this description

Are you a results-oriented professional with experience in software technology? Utilize these skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of software products.

Responsibilities:
• Perform marketing activities for software products including direct marketing, public relations, advertising, social media 2.0, and events
• Create and implement marketing plans and product launch plans
• Position and promote products to prospects, customers, press, and analysts
• Understand user and buyer personas including demographics, business functions, professional motivations, technical knowledge, and company profiles
• Author and edit content for brochures, web pages, case studies, press releases, white papers, seminars, advertisements, demos, sales tool kits, and other marketing collateral
• Participate in the product requirements definition process

Requirements:
• Bachelor’s or master’s in communications, marketing, information management, or other related field
• Outstanding written and verbal communication skills with the specific ability to understand and convey technical information in a non-technical manner
• 7yrs+ of professional work experience with at least 3yrs of experience in product marketing, marketing program management, or consulting
• Strong project management, customer service, and problem-solving skills
• Strategic thinker; ability to manage long-term and cross-product issues
• Self-starter, detail- and task-oriented, able to successfully manage multiple priorities and work well in a cross-functional team environment
• Demonstrated capacity for developing and understanding marketing strategy

Recommended Qualifications:
• Prior experience in the software industry

This is a long-term assignment with the potential of going full-time.
You must work onsite.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs