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Product Marketing Manager, CRM

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As the Product Marketing Manager, CRM in this assignment at Aquent's client, you’ll be is responsible for developing and executing the CRM strategy for a subscription product. Your goal will be to grow the business through the development of CRM, lifecycle, and loyalty concepts and campaigns that deliver high impact and build long-term customer engagement. Your responsibilities includes identifying customer segments relevant to different programs and promotions, building a content strategy, insight generation, data analysis and campaign production and deployment. We’re looking for a person with a growth hacking mindset, that is capable of bringing innovation and executional excellence to our program.

Responsibilities:
- Create customer lifecycle marketing frameworks and strategies to engage and retain customers for a new product, focusing on email but also covering push and in app notifications.
- Develop and execute comprehensive testing strategies and provide reporting to convey results to stakeholders
- Lead overall project management functions and deliverables for CRM programs and campaigns, including content development, asset management, localization, and deployment.
- Work closely with our partners (Creative agencies, Product Marketing, Analytics teams) to manage projects and gather feedback and approvals effectively and in a timely manner

Minimum qualifications:
- 5+ years of experience managing CRM for B2C programs (required) with a strong understanding of customer lifecycle marketing, segmentation and testing strategies
- Subscription Marketing experience is a plus
- Prior experience of CRM systems (e.g. Salesforce, Zoho CRM, SugarCRM)
- Strategically and analytically capable to match day-to-day execution requirements

Preferred Qualifications:
- Project management experience in cross-functional teams
- Exceptional verbal and visual communication skills
- Bachelor's degree, MBA preferred                                                                           

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