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Product Marketing Manager

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Aquent is the world's largest and most successful boutique staffing firm specializing in the creative and marketing field. We place our Talent in contract and contract to hire engagements ranging from 2 days to 2 years! We offer the industry's best benefits including medical, dental and vision as well as a 401k plan! Our Talent rave about these subsidized benefits! We also offer an outstanding referral bonus program where you can earn thousands of dollars just for knowing and referring talented friends!

Position- Product Marketing Manager
Location-Ashburn,, VA
Start date- after interview, background check and drug screen are complete, roughly 3/14/16
Duration- March- September 2016
Type- Long term contract
On or Offsite- Work is to be done onsite. Remote is not an option.
Local candidates only please
Hourly pay rate - $40-44hr

The primary role of the Product Marketing Manager – Program Development is to design and implement segment based marketing programs driving strategic network revenue for Enterprise Solutions. This lead will work directly with the following extended partners to appropriately design and manage said programs: Product Management, sales, Go-To-Market, operations, demand generation and the broader marketing organization. The Product Marketing Manager will be accountable for driving both solutions sales as well as horizontal offerings to transform market awareness of Verizon as a technology leader and innovator.

This position is charged with framing and designing appropriate retention, acquisition, and upsell plans and programs with extension into the Channels. This position will also work with Product Management to ensure the portfolio is priced competitively and positioned to elevate Verizon’s market brand and revenue results. The primary objective is to drive double digits YOY growth of Vertical Revenues and sales with a targeted focus in strategic services. The incumbent will use business analytics, industry and competitive insights to develop a differentiation point for to drive Vertical sales. This may be achieved through Vertical specific Solutions or by leveraging Horizontal assets.

The Talent may manage a team of Product Marketing Managers who are expected to collaborate with Vertical and Regional Sales leadership as well as Product Management, Solution and Field Marketing teams to build and lead a sales enablement program to achieve year over year sales growth targets.

The Talent must be able to understand and effectively articulate the interconnections of a marketing practice and must be able to develop an understanding of the multiple sales channels, product stakeholders and peer organizations for marketing program execution.. This is a highly visible role that includes both internal and external presentations, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within Verizon Marketing and Sales organizations.

Percentage Of Time Duties and Responsibilities
1. Build, manage, and own an integrated marketing program for the channels supporting sales. Ensure marketing plans are developed addressing key customer segments within the larger business customer segment.
2. Serve as the interface into Product Management, services as the Marketing Subject Matter Expert while developing the Go-To-Market strategy for the portfolio, Leads content development efforts. Creates the value proposition in the market place while positioning as a market leader in the market place. Develops acquisition, retention and upsell programs (defines the offers, creates the metrics for measurement and success, designs the overall program).
3. Develop & maintain market segment business plans. Direct market research projects to gather customer insights to identify customer needs. Evaluate segment and industry trends, competitive analysis. Analyze market segment KPIs (subscribers, revenue, penetration) and make recommendations for improvement.
4. Provide input and direction to Product Management, Training, Sales Operations, Go-to-Market, Marketing Communications, and Solution Development on marketing and sales material/tools needed in order to target the market segments. Provide guidance on positioning & communication strategies for market segments.
5. Contribute content to written Concept Papers for new market segment opportunities in order to get new initiatives approved and prioritized. Identify opportunities, customer insights & requirements, Market sizing, high level business case, GTM plans and interface with various cross functional teams to get input into concept planning.
6. Assist Product Manager with product-specific Proposition Plan, providing input to shape requirements and with product-specific GTM strategies. Act as overall subject matter expert and evangelist for market segments. Provide market segment input to various cross-functional teams throughout Verizon

7. Complete understanding of portfolio financial results with ability to analyze and develop appropriate plans and programs to drive growth and retention efforts for the business.
8. Provide guidance and direction based upon sales successes as well as evolving market trends and dynamics.
9. Collaborate with Sales to measure attainment of goals and collaborate with the team to take risks, fail, and fix through a coordinated feedback loop. Identify new product/service/program opportunities

• Experience:
• 5-7 years’ experience in marketing, product marketing, and/or consulting within a high-tech environment
• Experience leading market segment strategy and execution.
• Experience defining business benefit to technology solutions.
• Persuasive written and verbal communicator.
• Strong attention to detail and commitment to producing quality work.
• Excellent time management, organizational and leadership skills.
• Able to set priorities effectively.
• Proven individual contributor and collaborator.
• Strong problem solver. Positive, energetic, creative thinker.
• Customer-oriented
• Self-starter and strong champion.

• Other:
• Strong cross-functional leadership experience
• Able to work in a fast, results-driven environment while maintaining a longer term strategic perspective of Verizon’s role with the Healthcare technology sector.
• Thorough understanding of Healthcare business segments and applicable law and compliance regulations
• Strong ability to work collaboratively with product and sales teams
• Able to communicate effectively with peers and leaders and provide recommendations and direct feedback

• Education: Bachelor’s Degree, Master’s Degree preferred

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