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Product Marketing Manager

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Are you a skilled marketing manager with experience in the technology space? This is an exciting opportunity for someone who is ready to try something new, work with an intimate team who wants your ideas and creativity! Our client is looking for an out-of-the-box thinker for this contract-to-hire marketing position. They are a stable and growing company located in beautiful Ft. Lauderdale. This role is envisioned as someone who can step in and develop strategies and tactics for their products in a way that engages their external customers and audiences. They need someone who understands technology and software and how to market to these consumers! Daily duties and responsibilities include: >Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback; >Synthesize marketing analytics and other campaign data; gather and analyze customer insight; > Expand product solutions and offerings; help define roadmap and features; >Oversee creation and delivery of press releases, advertisements, website content, company blogs and other marketing collateral; >Ensure brand messages are consistent; >Engage consumers on social media; conduct webinars and demos as appropriate; >Deepen relationships with all media to ensure the most effective messaging and positioning of the organization; >Drive overall CRM and direct marketing; >Establish thought leadership; engage with other organizations within the community; >Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities; >Develop and execute new concepts and business models to identify strategic partners resellers and channels that position Mertech as an innovator and leader in the industry. If you can check off all (or most) of the requirements then we want to hear from you! Please apply with an updated resume and an outline explaining how your background matches this position!

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