In this role, you will help build awareness and understanding of how this top tech company helps brands win in high-growth areas such as programmatic, mobile and video. You will play a pivotal role in supporting the Platforms marketing team by developing client success stories, case studies and white papers.
-Work closely with cross-functional team of marketers, product managers, PR and sales to align on a shared vision and strategy for amplifying client success stories.
-Drive brand awareness and consideration of our Platforms solutions
-Coordinate lead generation programs by working with our sales team to identify clients and brand agencies who have been successful with our solutions
-Work directly with the clients to engage participation within the program and create a compelling story
-Set up and conduct client interviews to uncover lead story lines and amplify the success
-Develop collateral by collecting video/photo assets to use in the case study development
-Manage projects and follow up with legal and public relations
-Develop messaging, research, and design of infographics
-Prior experience with client interfacing at the enterprise level and with ad agencies; conducting interviews and writing compelling stories
-Minimum of 3 years of product marketing experience with an emphasis on client facing and social amplification experience
-Strategic and advertising mindset to determine business objectives and create plans for achievement in amplifying client success stories and case studies.
-Demonstrated strong performance in prior marketing roles, with increasing levels of responsibility and independence, and experience in product marketing developing case studies.
-Ability to take complex business concepts and build success stories and white papers
-Ability to fill in the gaps and be responsive in identifying any changes within the interview process and story development
-Deep knowledge of or passion for digital marketing, including programmatic.
-Distinctive problem solving and analysis skills and impeccable business judgment.
-Team player with excellent written and oral communication and interpersonal skills as well as a willingness to collaborate internally and externally..
-Prior video production experience, keen eye for video creation, and documentaries, a plus.
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