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Product Marketing Manager

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The Product Marketing Manager should have previous experience with BtoB marketing and/or agency marketing. They should also have the ability to cultivate strong cross functional relationships, and an ability to work effectively across multiple teams and levels across the organization. This is a hands-on role that combines implementation and execution of the defined marketing initiatives that align with the business unit goals.

This position is an individual contributor role and will report to the Head of Media Product Marketing.
Detailed responsibilities include:

Roles and Responsibilities:

The Media/Marketing Services Product Marketing Manager role includes the following responsibilities:

• Collaborate with internal teams, including but not limited to Product Management, Sales, Sales Enablement, Client Success, and Marketing Centers of Excellence, to create, package, and deliver materials and content for product and service offerings.
• Develop product positioning and messaging that differentiates the company in the market.
• Develop the go-to-market plans, including campaigns, events, speaking engagements, public relations, etc… to drive new leads to meet business goals.
• Develop sales enablement tools to support global sales teams and ensure their success, including content for case studies, product sell sheets, sales playbooks, to name a few.
• Work closely with Marketing Centers of Excellence teams, including Demand Generation, Events, and PR to name a few, to help execute and manage programs that support this business.
• Provide Subject Matter Expertise for industry analyst, thought leadership, and industry trade media engagements.

Market Intelligence:

• Serve as an expert on the competitive landscape, market trends, and customer needs, including working with sales to identify and prioritize customer segments to target.
Go-to-Market Execution:
• Create product- and feature-level messaging platforms to form outbound communications programs and events.
• Create product-oriented collateral, web site content, webinar content, and customer communications to help with product evangelism and launches.
• Create sales enablement tools, and support sales opportunities through reference briefings, assisting in RFP response, and client endorsement activities.

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