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Product Marketing Manager

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We have an exciting opportunity for a Product Marketing Manager to join our client's Protection Security team to lead partnership integration efforts. As the partner's primary point of contact within the organization, you will represent and advocate their solutions with planning teams as well as drive sales enablement and marketing alignment. In addition, you’ll lead roadmap integration investigation activities for integration with our client's Data Protection solutions organization. This is an exciting opportunity with one of the fastest growing and most important teams at this client.

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for this partner. You will craft the messaging and positioning for these products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to sales teams.

Key Responsibilities
• Develop product positioning and messaging that differentiates the partner solution in the market
• Sales enablement – communicate the value proposition to the sales team and develop the sales tools that support the selling process
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Market intelligence – be the expert on target customers and verticals and segments, how they buy and their buying criteria; be the expert on your competition and how to ensure this product is the leading solution in the market
• Demand generation – develop the strategy and manage the marketing programs that drive demand

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