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Product Marketing Manager

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As a Senior Product Marketing Manager, you will drive a product line that is an industry leading solution which enables enterprise customers to maximize the availability and performance of modern applications. APM (Application Performance Management) includes proactive / synthetic monitoring, real-user monitoring (w/ mobile) and application diagnostics – and is offered via on-premise, hosted and SaaS delivery models.

Our client is seeking a Product Marketing Manager to lead and drive all outbound aspects of their Application Performance Management product line. This includes leading the go-to-market strategy, positioning, messaging, marketing, analyst relations and channel enablement to drive revenue and market share growth. This position requires extensive experience in enterprise marketing and advanced application technology domain knowledge. Key responsibilities include the following:

• Outbound strategy development (i.e. messaging, positioning, marketing mix, channel, lead generation, etc…)
• Product / solution evangelism – demonstrations, presentations, social media
• Marketing content creation and development (e.g. collateral, primary research, customer references and case studies)
• Leadership of cross-functional teams including worldwide and regional marketing, sales representatives, agencies and service providers, etc…
• Analyst relations
• Sales enablement
• Competitive analysis, positioning and collateral development
• Marketing operations – budget, return on marketing investment analysis and continuous improvement / innovation

Qualifications
• Enterprise software product marketing experience
• Proven track record of leadership and results
• Demonstrated marketing content creation and development skills
• Excellent communication skills
• MBA desired

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