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Product Marketing Manager

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Our large banking client is looking for a Marketing Manager for a 5-6 month contract assignment. The ideal candidate must have 7-10 yrs experience in Marketing within financial services.

The Marketing Manager for Student Marketing will be an accomplished and experienced marketing/product management professional who will have a broad background in banking and/or financial services. Other experience should include project management, a breadth of marketing discipline including communications, marketing channels, as well as organizational and financial management skills. Reporting to the Director of Student Marketing, this role will be responsible for the development, reporting and return on investment for direct to consumer integrated marketing channels and initiatives including search and online tactics, direct mail, telemarketing and email, as well as interfacing with all of the other product marketing managers and line-of-business managers throughout the organization, including Education Finance/Student lines of business, Consumer and Corporate marketing and retail management. This position will have influence over strategic marketing decisions, marketing spend, portfolio management, retention activates, and the customer experience. This role will also be responsible for optimizing overall marketing campaigns to deliver on the core business objectives.


• Liaison/Point-of-Contact within Product Marketing – Key programs include…

• Undergraduate and Graduate student loan programs

• Post graduate education refinance loan programs

• Strategic partnerships with retail (e.g Apple) and online lead referrers

• Corporate/Community related activities within student segment (e.g scholarships, student sponsorships, etc..)

• Sales support for centers of influence (e.g financial aid offices)

Brand/value proposition support across all student products and services (e.g deposits, mobile, lending, etc..)

General Responsibilities

• Work closely with all Business Lines/SMEs/Channel Practice Leaders on specific projects.

• OneView Champion – Ensure all work is fully compliant, assist all Business Lines with One View requests, Program creation, commitment assistance, etc.

• Point-of-contact for vendors and copywriters as they pertain to specific projects.


Education: 4 year undergraduate degree required, M.B.A preferred. Experience: 5 to 10 years work experience in related field

Technical Knowledge & Skills: Organizational, Presentation and Communication Skills Computer Skills: MS Office, Word, PowerPoint, Excel, Access; must be proficient in all Other:

• Demonstrated success in strategic marketing management (student segment experience a plus) in a regulated industry, with the ability to develop and coordinate a fully integrated marketing plan and assure its implementation and execution.

• Proven experience and successes in managing integrated direct to consumer distribution channels including search, online tactics, direct mail, inbound/outbound telemarketing, and email.

• Exceptional analytical and presentation skills- ability to detect meaningful trends; able to distinguish between strategic changes in the environment and unimportant, superfluous information that is not likely to influence business decisions • Strong decision-making and effective skills of persuasion in a large matrixed organization.

• Strong written and oral communication skills.

• Hands-on, entrepreneurial and highly energy individual with evident success as an influencer across the number of disciplines and specialties.

• Ability to manage budgets and volume goals, measure ROI, make cost effective decisions between competing projects.

• Success in the management of an effective marketing communications function, including experience in leading dynamic teams, directing multiple projects, and coordinating implementation across multiple offices and large geography. Hours for the role will be 830AM-5PM; Monday through Friday. Interviews will be held with the hiring manager and other department team members.

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