Product Marketing Manager

137 people like this description

**Candidate must have experience with cloud software**

As a Product Marketing Manager for our client, you will work closely across all areas of the business, including sales, product management, marketing, business development, and the partner community to help drive our client’s Cloud go-to-market strategy. The Product Marketing Manager will focus on delivering web content, blogs, data sheets, white papers, presentations and live product demonstrations to analysts, press, customers, prospects, and partners; developing field enablement materials for our direct sales force including competitive assets, training content, and sales kits; helping to manage product launches; supporting field-based marketing events such as trade shows and conferences; assisting in the development of product- and platform-level positioning and messaging; and creating innovative marketing content and programs to drive demand. Given the highly visible nature of this position and the requirement to interact regularly with customers and market influencers, the ideal candidate will have experience as a product marketing manager in ecommerce, cloud computing and business intelligence technology.

Desired Skills and Experience:
• Create marketing collateral, such as presentations, product demo’s, data sheets, web copy, and whitepapers, to drive demand and raise awareness.
• Craft field enablement strategies, sales tools, competitive assets, and related content.
• Drive product launches.
• Help develop product positioning and messaging based on understanding the Cloud product capabilities, competitors, and customer requirements.
• Work closely with sales and pre-sales to optimally position products and help close customer sales.

Support AR and PR outreach as company spokesperson and product expert.

• A successful track record as a Product Marketing Manager in cloud services.
• Strong presentation skills; very comfortable discussing technical details with analysts, sales and presales, as well as senior executives from business and technical perspectives.
• Results-oriented individual with an enthusiastic, can-do attitude and demonstrated pattern of accountable decision making; highly collaborative and interpersonal.
• Attention to detail with the ability to prioritize, multi-task, and work within specific timeframes.
• Proven ability to quickly learn new technologies / new product capabilities and to translate them into value propositions.
• An interest in visual and computational analytics methods and capabilities is highly desirable.
• Experience in business intelligence/analytics industry preferred.