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Product Marketing Manager

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Our client, a Fortune 500 company, is looking for a Product Marketing Manager to play a key role in driving success in this important vertical. She/he will plan, develop, and execute successful go-to-market strategies for new product launches, build sales training and sales enablement tools, and build an effective lead generation strategy via thought leadership and content marketing efforts. Our client is searching for someone with excellent writing skills and strong campaign management experience. This position reports directly to the VP Marketing. This is a 3 month temp to perm role.

The responsibilities include, but are not limited to:

Plan inbound and outbound campaigns, leveraging traditional and digital channels, to build sales funnel and optimize ROI. Understand success metrics associated with campaigns via Marketo. Work collaboratively with marketing team to craft messaging and execute campaign concepts. Manage coordinator charged with Marketo administration set-up, and reporting. Report on trends and ROI.

Manage strategic co-marketing partnerships with HIT partners and organize marketing pilots.

Serve as key liaison to product team and sales team for product launches and ongoing sales support. Build and manage go-to-market strategy for new products.

Identify and manage development of all B2B sales tools and collateral (case studies, educational content, sales decks, website, videos, etc.). Support ongoing needs and requests from sales team.

Contribute to content development/copywriting and serve as subject matter expert on value propositions by market segment. Identify key market opportunities/drivers as they relate to the Company and continuously adapt our messaging and thought leadership content to position the Company as a leader.

Collaborate with marketing team to enhance the B2B website. Drive B2B projects through that help make it a best-in-class lead generation hub.

Work effectively in cross-functional remote teams (consisting of product, PR, marketing, and sales managers) to launch new products in new verticals.

Manage vendor relationships and budgets.

Support healthcare trade media relations/pitching/speaker submissions as a subject matter expert. Attend industry trade shows and events as company spokesperson.

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