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Product Marketing Manager

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We are looking for a Product Marketing Manager for a temp-perm opportunity in the Tampa Bay area. This individual will work under general supervision to assist and execute product marketing strategy, product management, market analysis and intranet website creation/maintenance.

Responsibilities:
- Assist in developing marketing campaigns that are aligned with the brand vision and overall growth.
- Assist in implementing strategies across marketing and sales functions to support clients in expanding their practice.
- Create and execute marketing and product communications to clients.
- Work to identify market segments, and customize communication programs by segment profile.
- Assist management in creating, maintaining and enhancing product taxonomies for improved information structure.
- Specify detailed product requirements for current and future systems.
- Perform market research to track trends and potential product needs.
- Assist in creating and maintaining an assigned organizational intranet website.
- Represents assigned functional area at meetings, as required.

Must Haves:
- Knowledge of fundamental concepts, practices and procedures of marketing and product management.
- Experience with intranet websites.
- Experience in developing and implementing marketing campaigns for investment products and services preferred.
- Skilled in customizing and coordination communications programs.
- Experience in performing market research, identifying market segments, and product requirements.
- Skilled in creating and maintaining intranet websites.
- Must be detail oriented, with a keen sense of customer service, have great communication skills and be motivated to work as part of a team.
- Bachelors degree in communications, marketing, or business field with a minimum of two years experience working as a marketing or product manager (ideally within financial services or healthcare).

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