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Product Marketing Manager

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Our Fortune 500 client in the payment technology space is looking for an experienced mid to senior level Product Marketing Manager to to support the goal of acquiring, growing and retaining regional financial institutions (Regional Banks, Community Banks, Credit Unions).

This position resides in the SF bay area and is a 6 month - 1 year contract role with potential for extension. If you are interested in this role, please see submittal directions at the bottom of this post.*

Position Summary
This position will work within a cross-functional team to deliver B2B2C and B2B marketing assets to support the goal of acquiring, growing and retaining regional financial institutions (Regional Banks, Community Banks, Credit Unions). Specifically, the role will be responsible to:
• Work directly with agencies and/ or through marketing teams to develop and update turnkey marketing materials for regional financial institutions to drive penetration, activation and usage across a range of products
• Develop the value proposition for regional FIs
• Develop and execute a B2B marketing plan for existing and prospective regional FI clients, including content marketing on the website or other digital platforms, advertising in trade media, direct and email marketing etc.
• Update sales collateral to support lead generation and sales process

Qualifications
• BA required, MBA preferred
• Experienced, results-oriented marketer with 6+ years progressively responsible business experiences with a proven track record in delivering marketing programs
• Experience in marketing roles that involve digital/social marketing and direct marketing
• Experience in developing client marketing programs and presenting to clients; management/marketing consulting or agency experience a plus

Characteristics
• Digitally savvy with track record of using digital and social effectively
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive and appropriate urgency
• Executive presence and ability to present and represent both internally and with clients
• Collaborative and “hands-on” team leader and player who builds strong relationships internally and externally, and works well under pressure, thriving under tight deadlines
• Project management skills and attention to detail


*When submitting your resume, please also include 1-2 concrete examples from your work experience that showcase these areas:
1. Develop and execute a B2B marketing plan, including content marketing on a website or other digital platforms, advertising in trade media, direct and email marketing etc.
2. Analytics or financial reporting skills - measurement, reporting, tools used.

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