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Product Marketing Manager

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This position is a combination of Product Management, Strategy, Analysis, Competitive Research, and Partnership. You will work directly with other product managers, designers, Sr. Executives, Sr. Project Managers, and other members of the Product Management team to develop and implement recommendations to meet strategic objectives.

Product Management
• Work with team and product groups to generate opportunities for enhancing the online research and apply process experience and performance by assessing external customer needs and performing both quantitative and qualitative analysis.
• Define opportunities; develop business cases; and manage ongoing monitoring for projects and programs.
• Develop appropriate strategies to assure that product group initiated projects are implemented optimally and with the greatest sales impact.

Strategy/ Competitive Analysis
• Develop ideas for enhancing existing functionality or identifying new functionality based on audience analysis, competitive benchmarking and product group partner needs. Recommend creative solutions to implement new features and improve usage of existing functionality.
• Conduct strategic business and customer analysis to identify inefficiencies in the site and use the results to resolve problems and improve efficiency of the customer experience.
• Analyze platform reporting data and develop ideas for new projects or enhancements.
• Conduct competitive analysis, prioritize and identify initiatives to execute that will elevate the sales throughput of the platform.

Metrics Analysis
• Continually mine internal customer path data to uncover findings and develop customer intelligence.

In order to be successful, you will need experience managing products and projects, ranging from concepts in ideation to platform features already in production. You will also need a highly-developed capacity to work with and influence diverse functional areas, both within the Digital Channel Group and within other lines of business, Risk/Compliance, and technology groups.

Minimum Qualifications
• 5+ years Product strategy experience
• BA/BS.
• Proven excellent presentation, communication, and negotiation skills.
• Demonstrated superior relationship management skills and customer-oriented focus is critical.
• Demonstrated experience in a business role where partnership with a number of stakeholders was involved.
• Proven success working in a fast paced environment with shifting priorities while managing both strategic and tactical deliverables.
• Strong team player.
• Demonstrated creative thinking coupled with well defined analytical and inference skills.
• Comfort with established product management and strategic frameworks .

Preferred Skills
• Go to market planning
• Pricing Email space
• M&A - Acquisition due diligence experience

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