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Product Marketing Manager

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We’re looking for a dynamic Product Marketing Manager for one of our Bay Area clients! This is a 6-month contract with the possibility of turning into a direct-hire role. In this exciting opportunity, you will lead marketing for our client’s fast growing commercial business.

Responsibilities:
- Lead vision development and marketing strategy framework for the large and middle market segment. Marketing strategy includes identifying the source of volume, marketing objective and strategies, key barriers and the product positioning.
- Lead and manage outside marketing agencies. Inspire the agencies in the creative development process and rationalize the ideas brought forth by the agency partners to develop campaigns and programs that accomplish the marketing objectives.
- Provide excellence in marketing leadership across all paid, owned and earned communication channels, including digital and social media.
- Lead the team in executing programs that enhances client’s reputation as a leader and drive business.
- Identify success criteria, including MROI, and implement measurement for all marketing investments.
- Lead the collection of target audience insights for the target audiences to inform the positioning and communication strategy.
- Create strong relationships with key partners in Marketing and across functions, particularly in Product and Sales.
- Work closely with Client Integration team, Product, Sales and VMC to develop programs and activate marketing programs through this client channels

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