Product Marketing Manager
We are seeking an experienced product marketing manager to join our clients marketing team. The position will focus on the North American market but will also actively contribute to the company’s global product management efforts.
Define product strategy for key initiatives, including Business Intelligence and others to-be-defined within the annual strategic planning process. Drive target market research and competitive analysis to create a differentiated offering for the corporate travel marketplace. Refine and build this product offering over time in order to achieve and maintain product leadership, and to drive additional revenue.
Develop a high level of expertise with respect to our customers’ travel objectives, processes, and challenges. Represent the voice-of-the-customer in product and services planning.
Develop business cases to explore new technology and business initiatives. Drive leadership of business-wide initiatives in the annual Egencia strategic planning process. Present business cases and make strategic recommendations to the executive team.
Work with internal and external customers to understand needs of all product stakeholders. Document and manage stakeholder requirements and expectations.
Employ qualitative and quantitative research to understand internal and external user needs and competitive market positioning.
Monitor and track product feedback to help in the prioritization of development projects.
Build effective relationships with key internal business teams.
Identify project stakeholders, elicit project requirements and write business requirements documentation for use by development teams. Work with all involved stakeholders to ensure project requirements are understood and prioritized appropriately.
Identify, quantify, prioritize, and recommend opportunities according to revenue potential.
Set, track, analyze and communicate the business goals for projects and ensure alignment with strategic initiatives. Develop detailed business requirements documents which outline business justification, define project scope, describe use cases, and identify risks.
Identify and communicate operational requirements throughout the enterprise (i.e., Finance, Customer Support, Marketing, Supplier Partners, Training, etc.) to ensure the successful deployment of projects.
Develop appropriate metrics to evaluate projects post-deployment against all operational and business requirements.
Work with development team through product development cycle to ensure work meets the desired business objectives.
Collaborate with the Development Teams to evaluate technical options, driving build-versus-buy analysis.
Review project functional specifications to identify missing, incomplete or incorrect requirements with respect to business requirements, and work with appropriate partners to resolve.
Liaise between product development and business owners to ensure clear communication and project success.
Act as product champion for internal stakeholders, serving as an internal product expert, as well as to the marketplace (via PR and other external initiatives) to promote the product and communicate new features and benefits.
Work with marketing to impart product knowledge and participate in the development of sales presentations, collateral, and press releases.
Qualifications & Requirements:
Proven track record of defining, managing and bringing to market enterprise class web-based applications.
Strong competency in product management and software development processes.
Passion for creating great customer experiences through a combination of world-class technology and services.
Ability to creatively solve challenging business problems and effectively and persuasively lead cross-functional teams.
Proven track record of creating frameworks to assess new business opportunities and defining specific solutions to achieve desired business results.
Ability to effectively present business cases and achieve executive-level buy-in on new product initiatives.
Expert competency with project management including, but not limited to, issue and risk mitigation, dependency and milestone tracking, and appropriate communication of project status.
Exceptional interpersonal skills, with experience working in a team environment and communicating with senior managers and executives.
Experience writing business requirements documentation, including use case development.
Strong analytical and problem solving skills.
Excellent written and verbal communication skills.
Must be able to cultivate strong working relationships and drive collaboration across multiple business and technical teams.
Candidate should be a self-starter with demonstrated strengths managing multiple simultaneous projects and driving them to completion with limited direction.
Education & Experience:
5+ years experience in software/technical product management.
2+ years working directly with customers (i.e. account management, customer service, sales).
Experience in the B2B, e-commerce and/or Internet technology space required.
Travel industry and travel technology experience a strong plus.
International marketing or project experience preferred.
Bachelors/Masters degree in a technical discipline or a non-technical degree with minimum 3 years technology-centric business experience. MBA is a strong plus.
These job descriptions are examples. Looking for work?Find JobsFind Jobs
Product Marketing Manager