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Product Marketing Manager

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My client is a Global Technology Company with a portfolio of hardware products. They are currently looking for an experienced Product ​Marketing ​Manager to join their team for a 6 month contract position, paying up to £65 000/annum PAYE pro rate for the right candidate. 

The Product Marketing Manager will be responsible for Retail Marketing end-to-end. The responsibilities encompass defining our retail marketing strategy, closely managing partners (retailers and OEMs), setting up educative and demand generating activities along all stages of the customer journey and implementing those. It involves collaborating with regional and central marketing teams, and cross-functional partners in Hardware Sales, Business Development and PR. 

Responsibilities: 
- Manage Retail Marketing in Northern Europe, including offline and online marketing campaigns. 
- Work with internal and external partners on campaign planning and execution. 
- Identify opportunities to attract consumers’ attention and educate them. 
- Launch and drive rapid adoption of new devices and features. 
- Ensure a consistent and strong messaging along all stages of the consumer journey - from generating awareness through to driving sales and post-purchase experiences. 
- Develop strong relationships with retailers, carriers and other ecosystem partners (e.g. SVOD companies), to effectively execute co-marketing activities. 
- Monitor campaign results, analyse key metrics, and optimize campaigns to drive growth and report back to headquarters. 

Requirements: 
- BA/BS degree with 5-10 years marketing experience. 
- Experience in retail and product marketing: ability to develop product strategy/positioning, customer and market insights, analyse campaign effectiveness. 
- Strong network among retailers, good relationship builder 
- Experience in project management. Track record of effectively delivering large-scale and/or multiple projects at one time in fast-moving environments. 
- Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence. Team player. 
- Passionate about new technologies and consumer electronics - Excited about working in a fast-paced environment on the future of entertainment and computing 
- Sharp analytical and detail-oriented skill with ability to clarify and summarise complex issues 
- Superb communication skills, with the ability to comfortably interact with our partner's executive management.

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