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Product Marketing Manager- Healthcare

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The Product Marketing Manager provides strategic marketing direction for cross-functional initiatives impacting current and/or prospective customers and members.

Responsible for the following: synthesize data and marketplace information to determine the appropriate marketing strategy and experience for each initiative; position the project and communicate the approach via a marketing plan; identify required marketing resources; ensure the seamless integration and execution of marketing deliverables across all marketing channels (i.e. web, collateral, RFPs). The MSCs are regarded as a thought leader and is expected to perform in-depth analysis of needs and recommend marketing solutions to address complex problems.

Essential Functions:
• Drives 2-4 marketing projects concurrently
• Assists in setting the strategic direction for the marketing projects and in leading the marketing sub-team
• Serves as marketing's subject matter/technical expert at a detailed subject matter level for several products or initiatives
• Contributes marketing content and reviews materials for accuracy and alignment with the strategic direction
• Supports the strategic marketing work of the Sr. Consultant I (i.e., develops meeting agendas; follows up on issues; directs a portion of the marketing strategy such as the Web experience)
• Serves as the marketing liaison for third party relationships with external vendors.
• Contributes to the achievement of department objectives
• Typical errors would cause moderate delays, inefficiencies and/or expenses
• Involves interpreting and analyzing established concepts
• Exercises judgment to make decisions for less defined issues and selects methods and techniques for obtaining solutions
• Requires moderately complex decision-making
• Develops solutions to complex problems
• May refer to established precedents and policies when making decisions
• Requires significant analysis to develop solutions for complex problems
• Provides professional/technical guidance to team members
• Influences others regarding existing concepts, processes and/or methodology
• Participates in determining objectives of assignment
• Works under limited direction
• Plans schedules and arranges own activities in accomplishing objectives
• Work is reviewed by management at key intervals for advice and guidance prior to completion
• Provides periodic informal work guidance/direction to, and training of team members
• Provides performance input and recommendations to management for development/training plans
• May have guidance and oversight responsibilities

QUALIFICATION
Basic Qualifications:
• Minimum: Four (4) - eight (8) years of related experience
• Preferred: Six (6) plus years experience OR master's degree and two (2) years of related experience
• Thorough knowledge of policies, practices and systems
• Complete understanding and application of principles, concepts, practices, and standards
• Full knowledge of industry practices
• Broad application of principles, theories, and concepts in applicable discipline, plus working knowledge of other related fields
• Healthcare industry preferred

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