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Product Marketing Manager - with Digital/Web & Product Experience

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Our team is looking for a Server Product Marketing Manager with Digital and Web Experience.

This role will be 75% Creating Digital and Web Content, and 25% Product Marketing.

Job Location: Houston, Texas
Role is on-site, long term contract

Job Details:

In this role you will be principally responsible for driving web and digital marketing activities across the client portfolio. Secondarily, you will provide product marketing support.

Responsibilities Include:
• Develop and manage the execution of the web and social media go-to-market (GTM) plan for all client server products.
• Develop and manage execution of an in-depth blog calendar around: expert interviews, infographics, research backed data driven posts, how-to articles, beginner guides and more.
• Measure and report performance of all web and social media marketing against goals (ROI and KPIs).
• Consult with the Server Product Marketing Managers and provide expertise and assistance in the strategy, development and launch of blog, social and digital marketing programs.
• Utilize keyword research around Server products to assist the Product Marketing Managers in using them for digital collateral so they are optimized for search engines.
• Develop the value proposition and messaging.
• Utilize the messaging to develop customer facing collateral, as well as client and channel facing sales enablement material.
• Develop and manage execution of the go-to-market (GTM) plan for select initiatives focused on driving awareness and/or demand.

Education Required:
Bachelor’s degree in Marketing, Business or Engineering
MBA a plus

Knowledge and Skills Required:
• 5+ years’ experience in web and digital marketing
• 5+ years’ experience in product marketing preferred
• Experience in PC servers, hardware, software or services a plus
• Self-starter/independent, able to take a vision and make it a reality
• Strong analytical skills and data-driven thinking
• Excellent skills in writing, developing presentations, and communication
• Project management
• Solid knowledge of website analytics tools (Omniture) preferred

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