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Product Marketing Manager - Research & Insights Lead, EMEA

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My client is one of the biggest, Global, tech companies, and they are looking for an experienced Product Marketing Manager to join the team for a 12 month contract. The role sits with their online video platform team.

The EMEA Marketing team is looking for a passionate and proven marketer to lead Research and Insights comms to our largest advertisers and agencies across the region.

Are you a creative thinker with an analytical mind? Are you looking for a way to combine your analytical
skills with your creativity and apply it to an innovative and dynamic part of the business?
Now more than ever, advertisers need deeper insights on consumers and how new forms of
advertising are driving results.

As the Research and Insights Lead on Ads Marketing, you will be responsible for spreading the word on research, and translating insights into compelling comms. You will work closely with a broad team of research managers, PR, sales, local LAAM Teams and GTM stakeholders and help craft regional research and insights comms strategy.

The role is cross-functional and international, and sits within the EMEA Large Customer Marketing team based in London.

Minimum Qualifications:
- BA or BS Degree
- Mid-to-Senior level relevant experience, preferably in B2B or technology product marketing
- Exceptional written communication, including the ability to articulate complex products and features in language that is engaging and easy to understand

- Lead commercialisation of research and insights in EMEA; deliver and execute the plan to ‘spread the word’ on research, drive regional thought leadership from from consumer and audience insights
- Work with market insights, sales, PR and our go to market team to identify primary research insights which support key business objectives
- Translate these insights and research findings into compelling marketing and comms material, from sales collateral to thought leadership articles and other marketing channels
- Partner with cross-functional teams (sales, GTM, marketing), both globally and locally, to ensure
successful execution
- Track and analyse the effectiveness of research marketing programs and incorporate key learning's
- Lead customer insights work stream to understand perceptions of the Company and competitors among our most important advertisers and agencies, feeding into both planning and measurement of LAAM strategy.

Preferred requirements:
- Strong knowledge of the digital media and video advertising landscape
- Good understanding of research and the application of insights.
- Strong understanding of ads products and the wider digital media landscape.
- A proven storyteller, with excellent written and oral communication, including presentation ability.
- A highly organised and self-motivated individual with strong problem solving capabilities.
- Experience with and good understanding of market research and research methodologies

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