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Product Marketing Manager - 5117-1

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Aquent’s top global mobile technology client is looking for a Product Marketing Manager for its Sunnyvale offices. The role is a 6-month contract opportunity. Candidates for this role must have recent (within past 3-5 years) product management experience!

Responsibilities and tasks include although not limited to the following:
As subject matter expert coordinate with internal stakeholders to launch and manage global app merchandising programs based upon clear guidelines.
Create processes to successfully share, communicate, track and manage global merchandising program inventory across all touch points.
Manage reporting and analytics for projects/programs.

Performance Metrics:
Conversion from visits to download to revenue of the apps in every program.
Average quality ratings of apps in every program.
Number of active developers generated through every program
Number of successful (based upon a predetermined criteria) developers generated through every program.

Ongoing assessment of merchandising projects including the launch of new programs as needed, maximizing inventory to support developer success and global merchandising goals for store and key stakeholders.

Key Deliverables and Outputs:
Apps Merchandising Plans for each project.
Collate the App Pipeline: Partner with internal stakeholders to drive a global app pipeline of new innovative third party apps that may become successful and active in the long run.
Reporting on the performance of the Programs.


Required Skills/Experience:
• Minimum BA/BS degree
• Knowledge of and experience with online merchandising best practices; ability to advise on strategies and product requirements to enhance platform-level merchandising capabilities.
• Experience working in a fast moving environment and ability to prioritize
• Experience working with partners on pricing or cross-promotion strategies and campaigns
• Hands-on; strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize merchandising strategy
• Preferred, knowledge of emerging markets
• Preferred, knowledge of java platforms

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