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Product Marketing - Communication & Media Planning

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Duties:

  • Serve as thought leader on the role of media in delivering meaningful impact for the brand, consumer and developer products.

  • Drive media strategy, media planning and influence measurement for brand and product initiatives.

  • Partner closely with cross-functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop road maps for consumer marketing efforts.

  • Project manage complex work streams and initiatives across marketing objectives.

  • Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts.

  • Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product.

  • Establish and maintain strong working relationships with the brand and product marketing teams.

Skills:

  • 5+ years professional experience in digital media, and/or consulting, demonstrating leadership in a fast-paced environment.

  • Hands-on Power Editor expertise with a proven track record of structuring, launching and optimizing campaigns.
  • Knowledge of social media and other digital advertising platforms with experience in crafting media solutions that drive outcomes.

  • Experience working and building relationships with cross-functional groups.

  • Quantitative analytical ability.

  • Distilling problems into learnings and outcomes.

  • Can work across all levels of management, teams, and disciplines.

  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and partnerships.

  • The ideal candidate has extensive experience in the hardware and/or technology categories.

  • Knowledge of SQL/Hive is a plus.

Education:

  • BA/BS degree required

 

 

 

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