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Product Marketer-Games

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Manage all aspects of integrated B2B and B2C product marketing for gaming and graphics.

Responsibilities: We are looking for a integrated marketing professional with experience in developing marketing communications strategy and campaigns for key audiences including industry influencers (bloggers, press/media and technical analysts), consumers, manufacturers and telecomm operators specifically in the areas of gaming and graphics.

The integrated marketing lead will work closely with the product marketing and brand teams as well as external agencies to develop a brand value proposition and communication strategy that effectively communicates the product value proposition to these audiences. Responsiblies include:
1. Developing the product messaging platform that identifies the line value proposition, product positioning statements and competitive positioning;
2. Develop a communications plan including a 12 month rolling disclosure and messaging calendar, identifying when/where/how key product and technology messages are rolled out throughout the year based on roadmap/key device launches; tie back to PR/editorial/social media content calendars to drive message synergy;
3. Partner with engineering, competitive analysis, product management and OEMs to develop 12 month product demonstration plan that aligns with and supports the message rollout plan above
4. Partner with engineering, product management and competitive analysis, product management and OEMs to develop a proof points/facts matrix/benchmark plan that aligns with and supports the demo plan and message rollout plan above (include OEM demo units and seeding devices).

Skills/Experience:Required:
5+ years experience in gaming, graphics and/or semiconductor industry a must
Strong project/program management skills
Excellent written and oral communication skills
Strong relationship building and influencing skills
Excellent planning and organizational skills
Strong team player

Not required but a plus:
Mobile gaming experience Previous experience in the telecommunications industry a plus Engineering/technical experience a plus

Education:
Bachelors Degree in engineering or computer science is a plus and will be considered if the candidate as marketing experience.

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