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Product Manager-eMail Marketing

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Aquent is looking for a skilled Product Manager to develop and manage the roadmap for our client's interactive products, which include: email product management, registration platforms and contest platforms. The Product Manager will also provide a strategic assessment and benchmarking of platforms versus competitive offerings, especially as they relate to other emerging communications channels (primarily social media and mobile applications). The Product Manager will work in partnership with a central solutions manager to implement email marketing initiatives by proactively suggesting improvements on email template design, A/B testing, campaign objectives and metrics, messaging, testing and measurement, and will ensure products that are developed comply with relevant legislation and standards such as CAN-SPAM and Privacy By Design.

Responsibilities:
-Develop product road map for evolving Interactive email platform by incorporating outbound & inbound messaging services, as well as mobile capabilities
-Develop a build/buy analysis and maintain an ongoing feature gap/capabilities matrix (in conjunction with Finance and Technology), including ROI models and audience growth projections
-Work with third parties to assess partnerships, licensing opportunities, beta tests and pilots; negotiate and close contracts with support of and in coordination with Legal, Finance, and Technology teams
-Manage email product offerings throughout the product life-cycle, including retirement of offerings that are no longer relevant
-Collaborate with the solutions managers for current and future product features by conducting research with internal customers; prioritize product and internal customer requirements in partnership with central solutions managers

The successful candidate will demonstrate the following:
• A proven track record delivering effective consumer-facing email products
• Superior attention to detail in developing product documentation and analyses
• Precise and effective customer communications, especially for internal customers
• An ability to think creatively and strategically, while executing methodically
• A unique blend of business and technical savvy
• A big-picture vision and the drive to make that vision a reality
• Superior verbal and written communications skills
• An ability to work in a fast-paced environment where continuous innovation is required
• An ability to work with Technology and Marketing teams simultaneously
• A composed, poised and professional demeanor
• A history of teamwork and successful collaboration with cross-functional teams

Required Qualifications
• 4-5 years in software product management
• 2-3 years experience in email product management (preferably with a media or consumer internet company)
• A demonstrated ability to translate business partner needs into business and product requirements
• Excellent oral and written communication skills and an ability to lead others across an organization
• Excellent presentation skills
• An ability to analyze quantitatively, problem-solve, and scope product requirements
• An understanding of HTML design for email is strongly preferred
• Demonstrable experience as a Product Owner within an Agile development environment

Please send your resume to cmerriam@aquent.com to apply!

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