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Product Manager, Seattle based coffee company

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Licensed Stores (LS) represents nearly 40% of U.S. retail locations and is one of the largest growth areas in the company. Our dynamic, high energy and creative team is seeking an experienced product manager with a proven track record of delivering results and a passion for bringing our brand to life for customers. The ideal candidate will bring relevant experiences in retail, product management and marketing, and will apply an innovative approach to grow the business while supporting coffee and our brand, acting in accordance with Starbucks guiding principles.

This combined marketing and category management role is a perfect blend of creativity and analytics, and presents a unique opportunity to work in partnership with leading third party retail brands. As a LS product manager for Category Brand Management (CBM), you will be responsible for leading the development of category and marketing programs and promotions for Licensed Stores. This role will deliver financial results while delivering the Starbucks brand experience in these three areas:
• Brewed coffee category across all licensed stores
• Marketing for the LS custom channels (Travel, Lodging and College & University)
• Other marketing initiatives across all licensed stores
Responsibilities include development and execution of annual marketing plans, achieving P&L targets, financial forecasting, analysis & reporting. The position will lead internal relationship management and communication with national account executives (NAEs), and partner cross-functionally with Creative, Operations, Marketing, Supply Chain and other teams to develop and execute in-store plans across Licensed custom segments or all segments.

THIS POSITION IS PART OF A JOB SHARE REQUIRING 3 DAYS/WEEK (M-W), 8 HOURS/DAY.

Summary of Key Responsibilities: Develops and manages product line business plans. Creates and presents the business case for new programs to support growth strategies and profitability targets. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, and product lifecycle. May provide information and direction for planning, forecasting and managing inventories across channels. Manages the product line business against operating plans and budgets. Tracks, analyzes and communicates product and program performance. Provides meaningful insight and recommends action plans to address variances in category performance against annual plan. Leads development of innovative new products and product related marketing opportunities, from concept through implementation strategies, for new and existing products, including nomenclature and packaging. Manages cross functional team to deliver integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements. Communicates product direction to internal and external partners. Identifies and quantifies specific product drivers in support of marketing calendar strategies. Manages product/category plan metrics and works with category manager to communicate performance vs. expectations to the broader team on a consistent basis. Conducts and analyzes qualitative and quantitative research to develop key findings and recommended actions (e.g. develops proforma models and runs sensitivities). Merges trends and other primary and secondary forms of research with fact based business insights to arrive at sound strategic recommendations. Uses data to tell a logical story. Manages project teams and timelines to deliver products and programs. May work with cross functional partners to ensure the best available costs, terms and quality. Provides input into the strategic plan for product(s) they manage. Summary of Experience: Progressive experience in product or brand management: 5 years. MBA preferred. Required Knowledge, Skills and Abilities: Ability to communicate clearly and concisely, both orally and in writing. Consistently uses communications skills to influence outcomes. May require ability to work cross-culturally. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influencing others without authority to get things done in a timely fashion. Ability to write compelling presentations and succinct emails. Ability to balance multiple priorities and meet deadlines. Ability to work both independently and as part of a team. Working knowledge of financial planning, forecasting, assortment planning and inventory management. Ability to build a level of trust and respect amongst peer group. Recognizes the importance of solid relationships. Ability to resolve issues or debates independently in most situations.

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