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Product Manager

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We are looking for a CPG/retail Product Manager for a Fortune 500 client in the Seattle area.
We are looking for a well-rounded individual who is passionate about business management and driving brand growth, and who can develop strategic assessments for products and manage the product performance against operating plans and budgets to achieve financial and business objectives.

In this role, the product manager will be responsible for building base business plans and test markets, creating and presenting the business case for new programs to support growth strategies and profitability targets, making recommendations regarding product objectives and strategy, positioning, pricing, packaging, and product lifecycle

KEY RESPONSIBILITIES:
- develop strategic assessment of products & their performance
- Drive marketing programs and initiatives for Frappuccino business within Retail stores
- New product development & launch planning/execution.
- HIGH attention to detail, organizational skills, and ability to manage multiple priorities

The role also:
Provides meaningful insight and recommends action plans to address variances in category performance against annual plan.
Leads development of innovative new products and product-related marketing opportunities, from concept through implementation strategies, for new and existing products, including nomenclature and packaging.
Manages cross functional team to deliver integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements.
Communicates product direction to internal and external partners.
Identifies and quantifies specific product drivers in support of marketing calendar strategies.
Manages product/category plan metrics and works with category manager to communicate performance vs. expectations to the broader team on a consistent basis.
Conducts and analyzes qualitative and quantitative research to develop key findings and recommended actions.
Merges trends and other primary and secondary forms of research with fact based business insights to arrive at sound strategic recommendations.
Uses data to tell a logical story. Manages project teams and timelines to deliver products and programs.

Summary of Experience:
• Progressive experience in product or brand management: 3 years. MBA Considered


***When applying to this role, please clearly indicate your product management experience (ideation, development, commercialization, execution) and how you contributed to that process. ***

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