Closely work with Director and Senior Brand Manager on North America (NA) marketing strategy, product development, and distribution across 1 - 2 CBLs. Collaborates with International Product Management to determine baseline direction of North American distribution strategy for Worldwide releases across the products' lifecycle. Develops, communicates and aligns North America strategy with stakeholders to create and release product in line with the marketing strategy and within deadlines. Provides guidance and document reviews to direct reports as needed.
" Creates and executes Global Product Lifecycle plans for titles.
" Train and develop direct report(s) and offer guidance; ensuring employees develop to maximum potential and grow to next level.
" Is highly articulate communicator (regular communication with senior staff expected).
" Takes initiative and seeks increased responsibilities.
" Takes on horizontal/cross-functional projects, in addition to daily title duties.
" Develop innovations/improvements; present findings to department to improve processes.
" Conduct ROI on new distribution strategies - present findings and recos to department.
" Manages own workload, as well as monitoring direct reports' workload, to ensure all projects are moving and deliver on time.
" Troubleshoots disruptions to production. Finds solutions that improve efficiency and effectiveness.
" Uses intuition and knowledge to complement data; thinks strategically.
" Creates campaign kick-off documents and provides input on all creative components and plans for product development, ensuring all elements are in line with the NA marketing strategy.
" Monitors and facilitates approval process for creative components of the product.
" Prioritizes work activities; plans and stays organized in order to meet commitment and productivity standards.
" Multi-tasks by switching smoothly from one project or task to another.
" Makes clear and convincing oral presentations to individuals or groups.
" Manages product P/L. Gathers data from finance and shares back to stakeholders to guide decision making.
" Interfaces with all functional groups effectively to implement business plan initiatives.
" Expresses written ideas, thoughts, or facts in a clear, convincing, and organized way.
" Establishes rapport and trust with functional groups and upper management.
" Monitor industry trends and research and make recommendations.
" Works well in a team environment and applies strong interpersonal skills in daily work activities and in managing both internal and external partners.
" Creates PowerPoint decks and other key documents for filmmakers, key stakeholders and Sales.
" Applies strong analytical skills.
* Minimum 4 years of marketing experience required.
* Minimum 2 years of product management experience required.
* Minimum 2 years experience using Microsoft Office applications (MS Word, Excel, Outlook, PowerPoint ).
* Previous experience in entertainment industry preferred.
* Minimum 1 year of experience using Nielsen preferred.
* Minimum 1 year experience using Keynote preferred.
Required Education: BA/BS from a 4-year university required.
Preferred Education: MBA preferred.
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