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Product Manager

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Exciting, year long contract opportunity for a Product Manager in Ashburn, VA.

The primary role of the Product Marketing Manager – Program Development is to design and implement segment based marketing programs driving strategic network revenue. This lead will work directly with the following extended partners to appropriately design and manage said programs: Product Management, sales, Go-To-Market, operations, demand generation and the broader marketing organization. The Product Marketing Manager will be accountable for driving both solutions sales as well as horizontal offerings to transform market awareness. This position is charged with framing and designing appropriate retention, acquisition, and upsell plans and programs with extension into the Channels. This position will also work with Product Management to ensure the portfolio is priced competitively and positioned to elevate market brand and revenue results. The primary objective is to drive double digits YOY growth of Vertical Revenues and sales with a targeted focus in strategic services. The incumbent will use business analytics, industry and competitive insights to develop a differentiation point to drive Vertical sales. This may be achieved through Vertical specific Solutions or by leveraging Horizontal assets.

The incumbent may manage a team of Product Marketing Managers who are expected to collaborate with Vertical and Regional Sales leadership as well as Product Management, Solution and Field Marketing teams to build and lead a sales enablement program to achieve year over year sales growth targets.

The incumbent must be able to understand and effectively articulate the interconnections of a marketing practice and must be able to develop an understanding of the multiple sales channels, product stakeholders and peer organizations for marketing program execution.. This is a highly visible role that includes both internal and external presentations, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within Marketing and Sales organizations

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