Print Design Studio Graphic Designer – Instruction Guides/Print Collateral
Under the direction of the Print Design Studio Manager, this individual will concept, design and execute instructional product guides and in-package print collateral that communicates product instructions and brand messages.
Utilizing consumer insights to guide item level design decisions.
(60%) Design instructional guides and in-package print communications, that includes:
Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.
Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.
Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.
Executing instructions guides that effectively communicate product assembly and operation.
Executing in-package printed collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.
Providing progress reports.
Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.
(20%) Collaborate with development teams, that includes:
Understanding and working within cost parameters for design solutions.
Monitoring and abiding by legal, licensor, and regulatory requirements.
Driving multiple projects throughout staggered stages of development.
(20%) Manage projects and delegate individual assignments, that includes:
Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors.
Prioritizing work to maximize support and ensure high quality results.