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Print Design Studio Graphic Designer – Instructions/Print Collateral

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Under the direction of the Print Design Studio Manager, this individual will concept, design and execute instructional product guides and packaging print collateral that communicates product instructions and brand communications.

Key responsibilities:

(60%) Design instructional guides and in-package print communications, that includes:

  • Utilizing consumer insights to guide item level design decisions.
  • Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives.
  • Conceptualizing and presenting multiple, innovative concepts to meet brand-messaging objectives, deliver play experience and story.
  • Directing photo shoots (model and product), illustration/illustrators, and outside design resources as needed.
  • Executing in-package printed collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message.
  • Providing progress reports.

    (20%) Collaborate with development teams, that includes:

  • Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings.
  • Understanding and working within cost parameters for design solutions.
  • Monitoring and abiding by legal, licensor, and regulatory requirements.

    (20%) Manage projects and delegate individual assignments, that includes:

  • Driving multiple projects throughout staggered stages of development.
  • Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors.
  • Prioritizing work to maximize support and ensure high quality results.
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