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Print & Web Writer

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Looking for an innovative experienced multimedia writer who can help lead our client into the digital space--from ideation to execution.

Responsible for providing advanced creative direction and content support for highly complex digital marketing communication programs (web experiences, digital campaigns, interactive demos, podcasts, etc). Consults with business partners to understand business needs and recommend digital communication strategies and tactics that support usability principles, testing methodologies, and search engine optimization. Researches, writes, edits, and reviews content for digital programs. Ensures all digital solutions and interactive experiences meet internal and external standards (i.e. brand, editorial, legal). Develops budget and negotiates services with inside technology partners and/or outside vendors as required. May also assist in developing content for more traditional print programs (marketing collateral, trade publication advertising, direct mail, etc.). Identifies improvements/efficiencies that support operational excellence.

Requires a BA/BS degree; 5 years of direct experience with digital solutions and multiple program types (collateral, advertising, direct mail, web, etc); or any combination of education and experience, which would provide an equivalent background. Knowledge of usability principles, testing methodologies, and search engine optimization required. Experience developing multimedia content for websites, Flash demos, web banners, email newsletters, interactive PDFs, multimedia animations, movies, microsites, social media, etc. required. Experience in health care or managed care preferred.

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