Pool - Marketing Intelligence Analyst

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• Develop actionable insights form existing datasets developed in the team.
• Define dataset specifications and improvements to ensure continued value of the analytics products.
• Run global analytics studies on market segment opportunity, segmentation/profiling and demand generation campaign planning requests from key global stakeholders, corporate functions, divisions or geographies.
• Develop global methodologies and related training materials aimed at documenting and fostering the company marketing analytics practice.
• Partner with analysts in geographies, divisions or other corporate functions to bring the necessary support, market intelligence expertise and knowledge transfer in order to scale the market intelligence practice efficiently.
• Collect market intelligence best practices across the organization to feed into the company practice and ensure that locally developed analysis and data has the opportunity to be leveraged globally.
• Continuously and relentlessly increase awareness of available dataset and market intelligence tools, capabilities and practices. This includes training programs, internal road shows and communication forums.
• Influence analytics capability roadmap working with IT to best meet the need of the market intelligence practice."

"• MBA with a marketing-related field focus. Emphasis in strategic analysis, statistical analysis, reporting and business change management
• Experience leading/managing a diverse portfolio of businesses, brands, products and customer profiles
• Skilled diplomat, organizational savvy, and high levels of confidence and maturity
• Able to effectively drive organization through change/change management using data and guiding executives and management to data-driven decisions.
• Flexible and creative mind-set; comfort driving organizational and operational change through established organizations with matrixed responsibilities
• Experience driving strategy to completion
• Statistical and operational expertise (analysis, modeling, policy, methodology, financial/business impacts, reporting)
• Ability to collect, aggregate, manage and implement programs using a range of research and analysis techniques
• Well rounded business professional with technical acumen and a passion for creating, mining, sharing and using sound, solid and accurate marketing data.
• Excellent communication and collaboration skills. Ability to be highly successful in a matrix management organization
• Excellent communication, writing skills, and presentation skills"