Role: Planning Director
Start Date: Aug 1st
Salary: Based on Experience
As lead strategist, the Planning Director responsibilities would include working with clients on business strategy, brand positioning, consumer research, communication strategy, creative development, marketing solutions. Additionally, the Planning Director would play a key role in developing the agency's strategic planning know-how and capabilities.
The Planning Director leads the integrated insights and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to all client initiatives. The Planning Director should lead the charge to uncover fresh and innovative insights/business opportunities, as well as inspire creative ideas.
The Planning Director partners with Creative and Account Management peers to develop disruptive ideas at all points of customer contact. They orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency. The Planning Director leads the team and ensures all deliverables required from the internal and external groups are met in an efficient and timely manner. Lastly, they identify opportunities to constantly improve the quality of thinking applied to client business.
The role calls for collaboration with senior clients, to give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses.
Complete this within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process.
WHAT THEY WILL BE DOING:
Lead an integrated group of market insights and brand planners in the delivery of all requirements to support the growth and development of all client business.
Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
Actively grow the abilities and skill of the department members through formal training programs, mentor ship and hands on learning.
Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion and constant curiosity.
Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.
Proven leadership abilities
Minimum of 10+ year’s experience in planning, strategic planning and related communications experience
Marketing background and strong analytical capabilities a must
Ability to think creatively and evidence of success in developing brands and delivering them to market
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Role: Planning Director