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Perm - Website Marketing Manager

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Website Marketing Manager


What you will do: 

Lead the management of the web and ecommerce platforms to build engagement with prospects, students and alumni to deliver against business objectives 

Liaisons with freelance and agency resources that support application and development work for the website 

Works collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated 

Supports the eCommerce business platform including consulting on business and technical requirements as well as managing digital branding and user interface 

Leads management of web enhancements and requests, making process improvements as needed 

Builds short-term and longer-term web & UX strategy, develops and executes short and long-term web and mobile 

Responsible for managing SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance 

Operates as a mobile subject matter expert within the Digital Center of Excellence and the broader organization; coaches and mentors colleagues in area of expertise 

Manages the digital creative process working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production 

Manages the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI 

Creates efficient processes and demonstrates effective project management to drive execution of initiatives 

Ensures all digital work is consistent with the established brand guidelines 

Ensures best practices are followed in all areas of digital marketing 


What you will bring: 


Bachelors’ degree in Marketing, Online Marketing or equivalent; MBA a plus 

Minimum 5 years digital marketing & website management including ecommerce environment 

Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required 

Excellent project management skills required 

Strong communication and presentation skills required 

Strong teaming an collaboration skills required 

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