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Performance Proposition Planner

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My client is a Global Ad Serving Platform/Technology Company, who is looking for an experienced Performance Propositions Planner. This is a 12 month, PAYE contract, paying from £57 000/annum + depending on experience. 


Responsibilities: 
* Experienced at planning and delivering performance marketing campaigns and able to translate our ads products and measurement solutions into compelling propositions for performance-oriented clients. 
* Responsibility for developing and delivering our search, display and video propositions for performance-focused clients. 
* Expert in the measurement solutions for driving lower-funnel marketing activity. 
* Oversee the development and launch of new performance-oriented ad propositions and measurement tools, working closely with the product specialists. 
* Generate client case studies on the use of our performance products to drive sales activation. 
* Become expert on programmatic for performance objectives and the products and tools available through DoubleClick and GA360. 
* Support GA360 and DBM attribution modelling across the top 50 for Performance client priorities. 

Experience / Minimum Qualifications 
* Industry experience planning advertising campaigns for performance-oriented clients, including planning video campaigns. 
* Demonstrable industry thought leadership, shaping how advertising is viewed and how clients think about and use media solutions. 
* Experience working in advertising sales preferred. 
* BA/BS degree or equivalent practical experience

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